HB | Personal Brand Coach

Hey, Hi, Hello I’m HB, a personal brand coach, pr & marketing strategist, a dog and cat mom, a full-time RVer, a UGA alumna, a founder of a couple of businesses, and creator of Be Unbranded. Oh, and I’m neuro-sparkly!

I help founders, entrepreneurs, creatives, nonprofit leaders, and big-idea people build the confidence and community to show up online as themselves without feeling like they have to become some fake internet version of “successful.”

Sound like you??

And I care about this so much because I know what it feels like to build something that looks “successful” on the outside, but doesn’t feel like you at all.

Not because I hated the work, or because I wasn’t good at it, or because I didn’t care.

But because somewhere along the way, I started building a business that looked “right” on the outside and felt completely wrong on the inside.

I thought I had to be more polished. More professional. More buttoned up. More palatable.

I thought I had to tone myself down so I wasn’t “too much.”

So, what is Be Unbranded?

Be Unbranded is the space I created for the people who are tired of trying to become someone else in order to be taken seriously.

The founders, entrepreneurs, creatives, nonprofit leaders, and big-idea people.

The ones who have something to say, but keep overthinking how to say it because they’re worried about what people will think!

The ones who know they need to show up online, but don’t want to become a fake internet person to do it.

The ones who have spent way too much time wondering if they’re too much, not enough, too casual, too weird, too direct, too all-over-the-place, or too themselves.

Where do you wanna start?

Be Unbranded isn’t one-size-fits-all because, honestly, that would be rude.

You might need:

a free place to start
ongoing support, community, & accountability
my brain on a specific thing you wanna stop overthinking

So I built different ways for you to get support depending on where you are and what you need! (v neuro-sparkly of me )

Too loud. Too casual. Too direct. Too weird. Too me.

So I started masking in my own business.

And whew. That got exhausting real fast!

I didn’t feel like myself in my own business. I didn’t feel connected to what I was building. And I really didn’t want to keep showing up online (or in-person) pretending to be someone I wasn’t.

So Be Unbranded was born from me finally admitting:

I do not want to build a business that requires me to abandon myself to be taken seriously.

And I don’t want you to either

Because the goal was never to become some fake internet version of success.

The goal is to build the confidence to show up as yourself and find the community that reminds you you’re not doing it alone!

Hi. Welcome. Me too, boo!

Be Unbranded is here to help you build the confidence and community to show up as yourself, talk about what you’re building, and be seen without masking your way through something that’s supposed to be fun!

Because you don’t have to become someone else to be successful.

For the 7-day Be Unbranded Challenge, BU Basics on YouTube, the Be Unbranded w/ HB Pod, and the BU Community – a space to practice showing up!

For the BU Club and BU Workdays.

For Office Hours w/ HB to help you get unstuck on whatever you keep overthinking!